The Main Talk 惊言堂
 
8月4日晚7点 上海外语频道
7pm, Aug 4, International Channel Shanghai (ICS)

Topic: Getting to Know Olympic Sponsors: Coca Cola

As the 2008 Beijing Olympic Games approaches, domestic and overseas corporations have been rushing to sigh sponsorship agreements, all in the hope to bring increased market access, brand awareness and bottom line gain through the world's most famous sporting occasion. Over 60 corporations are recruited as the Game's global partners, Beijing-specific sponsors and suppliers. Soft drink giant Coca Cola is one of the Games' global partners since 1928.

What are the responsibilities and rights of the sponsors? How much does the soda maker expect to benefit from the Beijing Games? And what can first-time Olympic sponsors extract from the beverage company's past experiences?

To discuss these issues, we talked to Andres Kiger, marketing services director for Coca Cola China.

 
The Main Talk 惊言堂
 
每周一晚7点 上海外语频道
7:pm, Every Monday, ICS